Web Site FAQ's...

      Some common questions people have regarding the Internet and/or having a Web site include:

"What are some of the benefits of having a Web site?"

"Will having a Web site save me money?"

"Can I make money by having a Web site?"

"How does having a Web site fit in or differ from my other media/advertising campaigns?"...

      We are able to answer some of these questions for you here, and at the same time, give you some insight to your new, potential market by providing you with some Internet facts and figures that were obtained from various surveys and reports.

What are some of the benefits of having a Web site?
The Web allows increased access to national and world-wide markets. The user-base to date is over 400 million people from all demographic areas - 167 million users are in the U.S. The Internet allows you to research new markets, test new ideas, and disseminate your information to a large audience quickly and inexpensively.

It allows for 2-way marketing. A Web site can host your entire company profile and complete information on your product lines and services. All of this information can be accessed world wide, and not only will potential customers be able see what you have to offer, but they are able to contact you immediately.

Document transfer. The Web is quickly replacing the fax machine as the preferred way of transferring documents. Huge savings over postal and courier services are also being realized through the use of email.

Communicate with peers in remote locations, and upgrade your customer service. By extending your customer service to the Web, you can provide online training, documentation, product and service information, and a way for potential customers to contact you on impulse.

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Will having a Web site save me money?
Reduce and save on printing costs. The Web is an inexpensive and effective way to promote your business. The national and worldwide promoting that the Web provides for you would cost thousands of dollars in printing costs for traditional ads, flyers, banners, business cards, etc. The Web is the most cost-effective way of making your information available to millions of people in all demographic areas - quickly and inexpensively.

Reduce and save on communication costs, yet extend your communications reach. Reduce and save on mailing costs - overnight and express mail delivery costs and use, telephone and fax service costs - through the use of email.

Email lets you send messages anywhere on the planet, without a stamp or long distance charge. It provides instant delivery - a message can travel from Ohio to China in less than a minute. Email offers increased communications - it changes the way you communicate, just as the phone and fax did.

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Can I make money by having a Web site?
Once your presence on the Web is known, you will easily increase your customer base. You can offer your new, potential customers product and service announcements, multimedia product reviews, detailed product and service descriptions and white papers, and price lists and automated order forms - thus increasing your potential sales.

Offering your products and services on the Web allows your potential customers to conveniently peruse your site, get information on your products/services, and contact you regarding purchasing - 24 hours a day, 7 days a week, 365 days a year.

The Web enables you to offer online support to current and potential customers. It allows you to implement faster, personalized response systems for questions, comments or suggestions, online training, documentation, and product and service information. With this faster, personalized support available to potential customers, they feel more at ease and are more inclined to do business with you.

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How does having a Web site fit in or differ from my other media/advertising campaigns?
Many consider the Web to be the "fourth media". Whereas print media is dependent upon an editor and is bound by the space afforded within a publication, and television and radio are controlled by programmers and the limits of time, the Web is not limited by either space or time. Also, it is relatively inexpensive, color costs nothing extra, and it has a huge installed base.

A welcomed addition to current media campaigns. Once you have established your online presence, you can then add your Internet identity to all of your traditional media campaigns. Print your Web site and email addresses on all of your printed materials to drive current and potential customers to your Web site - where they are able to receive more, in-depth information regarding your products and services, and are able to contact you immediately with any questions or regarding purchasing. If you have TV and/or radio campaigns as well, be sure to display and/or announce the same information there - and again, it will drive people to your site.

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Internet/Web Statistics, Facts and Figures
Every day, more than 150 new businesses move onto the Web. Most are small businesses establishing a public relations presence.

Studies have shown that small businesses who use the Internet have grown 46% faster than those that do not.

Currently, 44% of U.S. companies are selling online and 36% more say they will do so by the end of the year.

Last year, $12.2 billion was spent and 20 million households shopped for products and services online during December alone.

On average, Web users are upscale (25% have income over $80K), professional (50% are professional or managerial), and educated (64% have a college degree).

There are 64.2 million adults going online in the U.S. every month. The amount of adults with access to the Internet, either at home or at work, rose by 16.3% to 83.7 million.

With 407 million users worldwide (167 million of those users being in the U.S.) - every 1 in 6 people use the Internet.

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